When I set out to join Maverick, I wanted to become a better advocate and be more outspoken. The work that I've done, the people that I've met, and the stories that I've learned have definitely helped me do exactly that.Shaline Gnanalingam
Maverick Member
This project supported the Social Business Unit (SBU) at PSI to reimagine healthcare for women and girls worldwide. The project used a consumer-powered approach that puts care in their hands and delights them with new products and services.
Now consolidated under Viya Health, our diverse global enterprise portfolio has expanded across 26 countries.
It paved the way for the Building New Business Models to Improve Healthcare in East Africa project, supported by Maverick member Hilary Hamm. Both Maverick investments played a crucial role in expanding PSI’s social business portfolio across several regions.
Building on the success of both projects, PSI launched a new social business in Kenya, made progress on a Southeast Asia regional enterprise plan, and supported the design and launch of VIYA — PSI’s first sexual health and wellness brand — all while capturing learnings and prioritizing process improvement for future initiatives to ensure sustainability and scalability.
Learn more about it in ISSUE: Business Unusual.